Beauty is in the eye of the beholder…or so they say. As Rachel K. Grim ’15 (public relations) can tell you, it’s actually in the confidence.
Grim has had many strong role models in her life—most of them women. From a young age, they taught her to believe in herself and speak out when necessary. This translated into a love of storytelling, especially relating to the fashion or beauty industries. She even worked for a few cosmetic brands directly after graduating from Messiah.
Today, she is a content marketer, founder, and “empowerHER” at Ditch The Clique. There, she helps women achieve their goals (personal and professional) through community-building and fun digital marketing.
The work doesn’t stop with DTC, though, as Grim’s 7000+ Instagram followers can attest. She often documents her journeys around New York City, traveling in clothes as bold and colorful as her personality.
Her allure lies in the fact that she’s not a size zero (and proud of it). It doesn’t stop her from wearing whatever she wants; she needn’t compare herself to others. Her platform’s only aim is telling women to value themselves and their current bodies.
Grim is serious about mental and emotional health, too—even going on the Drew Barrymore Show to discuss her relationship with her mom. As an outsider looking in, there is a certain freedom to the authenticity with which she presents herself. Her online persona matches reality.
As for why she documents her life online, she says, “If anything I share is good for one person, then it’s done its job.” It’s a sentiment from which all public relations professionals can benefit.
*For more from Rachel, check out her podcast, The BodPod, wherever you listen to podcasts.*
- Kaylee Enck ‘23