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Business professors by day. Authors by night.

Livia Ungurean

“If there’s a book that you want to read, but it hasn’t been written yet, then you must write it.”

Within the past year, Messiah College business professors David Hagenbuch, Keith Quesenberry and Michael Zigarelli took the challenge to write books that have never been written before.

“Soccer Field, Mission Field”

Michael Zigarelli, professor of leadership and strategy and author of “Soccer Field, Mission Field,” also the coach for the Messiah Men’s Club Soccer team struggled to find resources about how to use soccer as a platform for internal and external ministry. That frustration gave rise to his book idea.

“As a soccer coach, I needed straightforward advice and some inspiration from experts—coaches who had been experimenting with this approach for years. I couldn’t find that book. So as a leadership professor, I did the research to write it,” he said.

That research entailed interviewing 100 Christians who coach soccer at the high school, college or professional level. The result was a book of principles and practical suggestions that are transferable to any team at any level. His book includes sections on the philosophy of coaching, inventing the culture, instilling the culture, and reinforcing the culture.

"Social Media Strategy"

Keith Quesenberry, assistant professor of marketing, is the author of “Social Media Strategy,” a guide to practicing marketing, advertising and public relations in a world of social media-empowered consumers. Quesenberry describes this book as a “roll-up-your-sleeves field guide to sound social media strategy that draws from the best in academic research and professional business practice.” This book was designed for a dual audience: professors who want to teach social media strategy in their marketing, advertising or public relations classrooms, and business, marketing and communication professionals who are looking to integrate social media into their current effort and put together a social media plan.

Quesenberry’s book takes a deep dive into the world of social media options, as well as the process to create a social strategy that is integrated and successful.

"Honorable Influence"

Professor of Marketing David Hagenbuch authored “Honorable Influence,” which explores marketing through the lens of Christianity. Hagenbuch strategizes how marketers can avoid negative impact, and instead influence consumers to their benefit.

“Our world needs more marketers who take very seriously the persuasive power they hold and who seek to use it in ways that genuinely benefit others,” he stated. This book uniquely challenges marketing morality to ensure that the field makes a positive impact and influence on society, more importantly it guides readers to use marketing to show love to God and others.“Honorable Influence” takes a look at the seven sins of influence and how they affect the church, the workplace and beyond.

These Messiah faculty take their perspective in areas of interest and expertise beyond the classroom. Even if you’re not on the soccer field coaching, or in marketing navigating your way through the madness of society, these books are a great source of understanding the impact of influence as a successful tool in leadership.

You can find these books on Amazon, or click the link below.

“Soccer Field, Mission Field”-

“Social Media Strategy”-

“Honorable Influence”-