In the Bachelor of Science (B.S.) marketing degree program at Messiah University, one of the top private Christian schools in the U.S., you'll develop the ability to use your critical thinking, data analysis and creativity skills to prepare marketing plans, strong social media and digital marketing strategies, advertising campaigns and market research for organizations of all types and sizes.
According to the and the , demand for traditional marketers has grown by 79% since 2017, coming in as the third most-hired for specialty in 2018. The top requested employment skills within digital marketing, according to the reports, are digital advertising, content creation and curation, and email marketing—all taught in Messiah's marketing program.
You will find our graduates working in a variety of high-level marketing jobs—the integrated marketing coordinator for a large Philadelphia-based advertising agency; a brand manager for Hershey Foods; a director of marketing for a health-care organization; assistant marketing manager at one of the country's largest close-out reailers; digital director for a PA State Department; a director of college services; internet marketing specialist at a national digital marketing firm; talent sourcer for engineering and operations at Microsoft; a digital marketing coordinator at a large, national non-profit, etc. Some even own their own businesses. Our graduates have also gone onto graduate schools like Penn State, Temple University, Drexel University, George Washington University and George Mason University. Average salaries for digital marketers can start at $50K for a social media specialist to $133K for an eCommerce director. Average salaries for marketing positions can start at $44K for a marketing coordinator to $300K for chief marketing officers.
Messiah's marketing program has specialized accreditation by the (ACBSP).
ACBSP is the premier accrediting body for colleges and universities that emphasize teaching excellence; 900 institutions around the world are accredited by ACBSP. This accreditation signifies the department’s commitment to a focus on mission and on continuous quality improvement. For students, parents, prospective employers and graduate schools, accreditation demonstrates that Messiah has met rigorous standards in curriculum, strategic planning, leadership, stakeholder focus and measurement of student learning.
